We've just launched a new category on our blog designed to help our readers 'meet the media' on a more personal and informative level.
This month Sublime PR interviewed Creative Boom's editor, Katy Cowan on all things press and PR; here is what she told us:
Sublime PR: What is your PR pet peeve?
Katy: I don't like it when PR people chase too much. I understand there are pressures to secure media coverage on behalf of clients but no amount of persuasion will turn a rubbish press release into a publicised story. Send well-written, interesting and relevant news stories and they'll get the coverage you need.
Also journalists can be pressed for time. It can be frustrating when PRs just send out generic pitches to a huge list of journalists when they'd have better success finding out the inidvidual needs of the journalist in question. In my case, I have a special 'submit your news' page http://creativeboom.co.uk/submit-your-news/ on my website to help. There's also a media pack on my advertising page http://creativeboom.co.uk/page/advertising/ which includes details of feature opportunities, which include Readers' Studios, Interviews and Reviews.
It's so straightforward getting media coverage for clients - you just have to send the 'good stuff' and/or know what opportunities are available.
Sublime PR: Do you prefer a phone pitch from PRs or an email?
Katy: Always an email. Just make the subject line punchy and interesting.
Sublime PR: How many email/phone calls do you get from PRs per day?
Katy: Between 500 and 1000 emails per day.
Sublime PR: How do you read the news?
Katy: Always online but I start the day with BBC Radio 4's Today Programme.
Sublime PR: What newspapers/magazines do you read?
Katy: The Times, Wired, The Economist, New York Times, Computer Arts, PR Week and Vogue.
Sublime PR: Are you a regular tweeter and can PRs contact you via Twitter?
Katy: Yes. My Twitter is @Creative_Boom and PRs are always welcome to contact me.
Sublime PR: What is your top tip for getting coverage on Creative Boom?
Katy: Read the FAQs http://creativeboom.co.uk/frequently-asked-questions/, discover regular features, find out about our different sections - then approach us with relevant press releases, feature pitches and ideas. We won't bite!
Sublime PR: What is really grabbing your attention in the industry at the moment?
Katy: Social media campaigns are always interesting. We're always interested in covering success stories. The creative industries as a whole are very current as they're growing and growing here in the UK. More than anything, we love to cover budding entrepreneurs and how they are changing the shape of the industry.
Sublime PR: How important is a good image/video for a news story?
Katy: Very important. We always need images with every single story we publish...at least 700 pixels wide please.
Sublime PR: What are your passions, interests and hobbies?
Katy: I love to keep fit and healthy so fitness is a huge part of my life. Snowboarding, running, cycling, going to the gym. I'm obsessed with fashion, love reading and watching movies; and I love nothing more than to spend a day with family/friends walking in the Peak District, rounded off with a nice lunch in a cosy pub.
ABOUT CREATIVE BOOM - www.creativeboom.co.uk
Creative Boom is an online community for the UK creative industries. It exists to celebrate, inspire and support creative talent across the UK (and the rest of the globe). We aim to cause a creative industry boom by featuring both new and established names while offering helpful tips and advice to our members.
We champion emerging and existing freelancers, large and small businesses and organisations from a whole range of creative disciplines through original news, features and inspiration articles.
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| Categories: Journalist Encounters | Journalists | PR