Caternet is a specialist eProcurement technology firm based in Southampton with a rich pedigree in the food & beverage/hospitality and education sector. It’s software is designed to help businesses save money and control costs and it as also developed an element of the software to support the new changes to EU food labelling and allergens legislation which we wanted to publicise.
The story: More than 100 top chefs criticise new allergens laws saying it is damaging creativity and innovation.
This story was big news across the national newspapers in early 2015. Using our rapid response programme, we jumped on the back of this news and put the topic of allergens on the news agenda again with a story aimed at the trade journals that argued back against these claims. We generated commentary to the contrary, highlighting the dangers of food allergies and offering advice to chefs, hotels and restaurants on managing the new allergens laws effectively and giving tips to retain chef creativity.
Results:
- Over x35 individual articles published as a result of the allergens story in key hospitality, catering and food & beverage titles.
- Top titles such as The Caterer, The Morning Advertiser, Hotel Business, Hotel Owner and The Restaurant Magazine covered multiple articles including two and three page spreads.
- We made it into The Caterer’s ‘top news stories for 2014’ award with our allergens story.
- Since then we have independently commissioned research on the allergens topic, which we revealed one month after the deadline anniversary, which has been published in numerous titles and we continue to drive thought-provoking comment on the topic today.
