The story - How to get shiny hair fit for a princess

This was the angle for the start of a big product placement campaign with designer hairbrush business Rock & Ruddle which appeared in a double page spread in the Daily Mail as part of a piece on The Duchess of Cambridge and how to get shiny hair fit for a princess– this was our FIRST piece of coverage for Rock & Ruddle achieved in the first TWO weeks of the PR programme– not a bad start! Our friends at Rock & Ruddle increased their sales by xx% that week, so pretty good really.