Journalist Encounter - Miya Knights, Editor of Retail Technology

This week, Sublime PR was lucky enough to interview Miya Knights, Editor of Retail Technology magazine.  Like our founder Natalie, Miya has been in the media world for quite some time now and we were really interested to hear what she has to say about PR people, companies, hot industry topics and more...

Sublime PR: What is your professional job title?

Miya: Freelance IT Journalist

Sublime PR: What magazines/blogs do you write for?

Miya: I'm editor of Retail Technology magazine www.retailtechnology.co.uk/home

Sublime PR: What is your PR pet peeve?

Miya: PRs that don't research a publication first before pitching to it.

Sublime PR: Do you prefer a phone pitch from PRs or an email?

Miya: Email is preferred.

Sublime PR: How many emails and/or phone calls do you receive from PRs per day?

Miya: About 150 emails and between five and ten phone calls.

Sublime PR: How do you read the news?

Miya: I watch the news on TV and read it online too.

Sublime PR: What newspapers/magazines do you read?

Miya: Retail industry magazines and tech websites - all of the usual suspects!

Sublime PR: Are you a tweeter and can PRs contact you via Twitter?

Miya: I tweet @mazzaknights but I prefer email pitches to tweets and I curate the Retail Technology Groupon LinkedIn (http://www.linkedin.com/groups?gid=4315690&trk=hb_side_g)

Sublime PR: What is your top tip for PRs or businesses wanting to get coverage?

Miya: Satisfied customers are a company's best asset.

Sublime PR: What is reallly grabbing your attention in the industry at the moment?

Miya: Mobile technology development is the most exciting and influential space in IT at the moment.

Sublime PR: How important is a good image/video for a news story?

Miya: Having multimedia content on offer to support a news story is good.

Sublime PR: What are your passions, interests and hobbies?

Miya: I'm a keen, but very amateur photographer.