The power of vertical video

Instagram has been making headlines again this last week, and not just because there are now over 400 million people using it, but because it has been making some changes in functionality with the rise of vertical video.  It's all good news for us PR folk though, and of course for businesses of all shapes and sizes.  We are loving the concept of vertical video right now at Sublime, because not only do you get to dominate your target audiences complete phone screen with your lovely products and services but this also opens up a new creative territory for PR - as many of us will recall, Snapchat and Periscope have already paved the way in vertical video with some reall success so it will be interesting to watch this 'vertical' space in the future.